Company Announcement Regarding COVID-19: Updated April 3, 2020
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Privacy Policy

Basic Confidentiality and Privacy Policy

Sullivan Tire Co., hereafter "Sullivan Tire", considers personal information, such as your name, postal and e-mail addresses or telephone number, to be private and confidential. Accordingly, the personal information you provide is stored in a secure location is accessible only by designated staff or authorized agents, and is used only to market our products or better serve our customers. Sullivan Tire will not disclose any personal information to other organizations.

Information Collection  

Some areas of our websites may request that you voluntarily supply us with personal information, including your name, email address, vehicle information, etc., for purposes such as correspondence, site registration, making a purchase, or participating in online surveys.
Sullivan Tire may also retain electronic communications you send to our customer service representatives, Webmaster or other associates. These may be shared only within Sullivan Tire as a means to continually improve customer service.
The Sullivan Tire website tracks information about the visits to the site. For example, statistics are compiled that show the daily number of visitors to a site, the daily requests received for particular files on a site, and what countries those requests come from. These aggregated statistics are used to customize our web site to better meet your needs. They may also be provided to others, but the statistics contain no personal information and cannot be used to gather such information. 
There is a technology called "cookies" which can be used to provide you with tailored information from a web site. A cookie in an element of data that a web site can send to your browser, which may then be stored on your system. Certain pages on the Sullivan Tire site may use cookies so that we can better serve site users. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. 
Some phone calls to our locations and/or call centers may be monitored and/or recorded for training purposes. Live chats may be recorded for training purposes as well. 

Information Use

Sullivan Tire may use the information users give us to, for example, provide a service, measure consumer interest in our various products and services or inform users about new products and programs. These offers may be based on information provided in surveys, information that may indicate purchasing preferences or email sent to the Sullivan Tire site. 
Any lists to send you product and service offers are developed and managed under strict conditions designed to safeguard the security and privacy of customer personal information. Sullivan Tire will in a timely fashion address all requests to remove names from any postal mail or email lists. 


Because Sullivan Tire considers the individual information we maintain to be confidential, our policy is to disclose no personal information gather online to third parties unless release is required by law or is pertinent to judicial or government investigations or proceedings. Sullivan Tire does not sell, rent or transmit personal information to other organizations. 

Other Web Sites

The Sullivan Tire web site may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.


By using the Sullivan Tire site, you signify your assent to the Sullivan Tire Online Privacy Policy. If you do not agree to this policy, please do not use our site. We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes.  

As a way to better learn how to improve our website and make it more useful to our visitors, we have implemented Google Analytics Advertising Features. We use first-party and third-party cookies and identifiers on our site. You can opt-out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps, or by clicking here:


Social Media Contest Terms & Conditions

To see our full list of social media contest terms & conditions, please click here